INDUSTRY:
Banking
CLIENT:
Hey Banco
YEAR:
2024
EXPERIENCE:
Marketing Design
Hey Banco Social
about
Role: Visual Designer – Social Media Content
Platforms: Instagram (Posts & Reels), Stories, General Social Media
Overview:
Hey Banco is a modern mobile banking app aiming to connect with a digitally-savvy audience. As part of their social media strategy, I was responsible for creating engaging visual design pieces that aligned with their brand voice and helped drive user interaction across platforms.
objetive
Objective:
The goal was to enhance brand awareness and user engagement by delivering scroll-stopping visuals tailored to a younger, mobile-first audience.
Tools Used:
Adobe Illustrator, Photoshop, After Effects, Figma
key outcomes
My Contribution:
Designed static Instagram posts highlighting product features, tips, and promotions.
Created motion graphics and visuals for Reels and Stories to increase engagement.
Maintained visual consistency with Hey Banco’s branding while infusing creative, eye-catching elements to stand out in feeds.
Collaborated with marketing to ensure designs supported campaign goals and messaging.
