INDUSTRY:
Banking
CLIENT:
Hey Banco
YEAR:
2013
EXPERIENCE:
UX/UI/Mobile
Hey Banco
about
Hey Banco is a digital banking app aimed at delivering fast, secure, and user-friendly financial services. The project goal was to enhance the app's user experience and visual appeal, making it not only more functional but also emotionally engaging.
objetive
Redesign the mobile banking experience to be more visual, intuitive, and attractive for modern users
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My Role & Contributions:
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Role: UI/UX Designer
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Conducted a UX audit of the existing app to identify friction points in navigation, layout, and information hierarchy
Created user flows and wireframes to streamline tasks like money transfers, account management, and financial tracking
Designed a fresh UI system with a clean, modern aesthetic—prioritizing visual clarity, accessibility, and consistency
Developed a component library for scalable, maintainable design across platforms
Collaborated with developers to ensure pixel-perfect implementation and smooth handoff using Figma
key outcomes
Improved task completion rates due to simplified navigation and clearer CTAs
Increased user satisfaction through engaging visuals, microinteractions, and streamlined UX
Boosted retention and engagement by making complex financial information feel approachable and easy to manage
